Do businesses use Facebook the correct way?

I have found a very interesting video explaining how businesses can take full advantage of Facebook and why many are using it the wrong way. Jay Baer is the co-author of the new book The Now Revolution and founder of the social media blog Convince and Convert.

sme_bw2010_jay_baer_v1 from Michael A. Stelzner on Vimeo.

Here are some things you will learn in this video:

  • How to use Facebook as a marketing tool
  • Why it has so big impact on businesses
  • Why you need to go where your customers are

The interview was given at Socialmediaexaminer.com blog, so here is the link if you want to see the full post.